Carter & Spencer


Carter & Spencer provides world-class logistics, procurement and marketing services for highly perishable fresh produce.


The company required a ‘refresh’ of its brand to cement a prominent position in an already crowded marketplace and to provide differentiation from other long-term players. The concept and benefits of being ‘refreshed’ were harnessed through a new bright and modern brand reflecting new standards of quality and service .


Encompassing all of this, FANG Design introduced creative graphic design to C&S’s print and electronic media around the ‘keeping it fresh’ theme, and captured the sense of freshness and immediacy of supply chain that C&S brings to the marketplace.