The Cooperative Research Centre for Sugar Industry Innovation through Biotechnology (CRC SIIB) was based at UQ St Lucia. CRC SIIB provided new and diverse opportunities for the Australian sugarcane industry.


CRC SIIB required a marketing strategy and associated marketing collateral for the launch of their Centre in 2004. The resultant brand strategy included the design of the CRC SIIB logo and coordination of their website, corporate stationery, brochures, banners and an internal e-newsletter campaign.